The packaging sector experienced substantial growth as a result of the increased introduction of internet purchasing, which was exacerbated by the outbreak. Around the same period, there has been an increase in the awareness of sustainable packaging and initiatives to develop environmentally safe products.

What led to the shift in the existing thought process?

Conventional packaging was never an issue. In reality, it shows up to be productive until the client appreciates it, opens it and discards it. It is the disposal of that makes the inconvenience. Out of around 10 million tons of plastic waste that India generates, 40 per cent of which remains uncollected, only a portion goes to recycle, while the rest gets dumped in landfills which is the biggest cause of concern. Given that both millennials and Gen-Zs are searching for sustainable items, most companies are willing to shell out the additional dollars to form a solid brand value. Bigger brands right now lead the pack, whereas other companies are gradually changing their brand story and building it around sustainability and adding value to the ecosystem.

What are the advantages of using sustainable packaging material?

Biodegradable Materials: Paper based packaging is made from renewable resources such as paper and paperboard that provide distinct environmental sustainability credentials.
Easy disposal: Sustainable packaging is either compostable or recyclable, making it convenient and easy for disposal.
Carbon Footprint Reduction: Eco-friendly or green packaging is better for the planet as it is made from recyclable or nature based material which lowers the consumption of non-renewable resources.
Improves your brand image: Sustainable packaging send across a positive message to your customers about the impact your brand wants to create towards the environment. Reduce. Reuse. Recycle.

What Steps Have Brands Taken To Adopt Sustainable Packaging?

In recent years, several firms have developed sustainable packaging alternatives. While the packaging business has shifted to paper, the paper sector has sought to improve its own sustainability. In regards to source, the paper industry is looking at linen, waste materials, and recycled paper as options for making paper. Whenever it refers to manufacturing, they've been using renewable energy sources to generate power inside. Automation is now assisting them in conserving energy, water, and lowering energy emissions. Pack8 is one such enabler, ensuring that procedures are not just sustainable but also productive.